Colour Me Red

by Katie on March 8, 2010

Arriving in my Chutzpah inbox recently was an email missive to ‘Keep Colour Professional’ backed by the Haidressers Journal International. I screeched as I thought they had singled me out with one of those web camera things. Sneaky beggars.

As my auburn red tresses are currently flecked with burgeoning grey (and no, I don’t care how fashionable and ‘on trend’ it is at the moment, it makes me feel ancient, thank you very much), I sat up and took note. Backed by all the professionals in haircare you’d think, as they have a vested interest (Aveda, L’Oreal Professional, Paul Mitchell, Redken, Schwarzkopf Professional, TIGI and Wella Professional etc), the campaign will begin mid May when lots of women seek out a feel good hair colour for Summer.

Now I know the professional colourist is the font of all knowledge and if I won the lottery, I’d have Jo Hansford on call 24/7 but a) does it have to be so expensive and b) does it really have to take that long? The quandary is commonplace for women everywhere – when you have the money, you never have the time and when you have the time, you never have the money. Unfortunately, professional colouring’s a well deserved treat for the majority.

(Pic featured: Hair by Mark Leeson, Photo by Andrew O’Toole, Make-up by Kylie O’Toole)
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{ 4 comments… read them below or add one }

RedlegsinSoho March 9, 2010 at 10:48 am

I have mine done professionally because it is red which is tricky. But brown shades seem to work perfectly well out of the box.
I wonder if the fee reflects the nasty nature of the job:all that gloop!


Retro Chick March 9, 2010 at 7:30 pm

I’ve been dying my hair red myself for ages. It does fade quicker I think, but I use one of those colour enhancing “gloss” thingys between colours and it seems to work and is cheaper and less time consuming than a salon visit, sadly!


Anonymous March 10, 2010 at 2:49 pm

If it is the price that puts you off the likes of Jo Hansford, you should know that if you do your colour at home, you can at least buy her Shampoos, Conditioners and Hair Masques from her website, John Lewis, Harvey Nics and some Fenwicks….they are specifically for coloured hair and retain the colour by up to 20% longer than normal shampoos!


Katie Chutzpah March 10, 2010 at 3:27 pm

That sounds suspiciously like a PR pitch. Takes one to know one!


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