Are Clogs Cool?

by Katie on April 6, 2010

This season it seems we can’t pick up a magazine without being told to ‘clog it’. I’m not talking some strange skin aberration here, but the urge to slip on some wooden based high heeled slips-ons which make your toes grip to near death and cause frequent ‘shoe flying off’ incidents. Chanel, Louis Vuitton, Jimmy Choo, Miu Miu and your usual suspect high street chains have done them so it must be right? Errr….the jury’s out on this one. The problem is, they look chunky so do absolutely nothing for fat ankles, coupled by the fact they make you waddle like a demented duck. Just try running for the bus in these sisters….it ain’t about to happen. Alexa Chung can swagger around in her Chanel clogs all she likes as she has swish private cars on tap. Unlike the rest of us fashion urbanproles.

Now here’s a little story for you….back in the day when Tom Ford was a mere twinkle in his mentor, Dawn Mello’s eye, Gucci was a house in need of a huge revamp and, with Mello as Executive VP and Creative Director, she went about breathing life into the brand with the support of Maurizio Gucci. Mello’s aim was to provide a clever combination of just the right balance of historical brand relevance and a real sense of modernity to Gucci to make it once again, a “must have” name. Mello, so it goes, had noticed a movement of young London hipsters wearing traditional Gucci loafers in an ironic fashion and, alongside Ford, who she brought to the brand in 1990, set about re-working the appeal of footwear, a staple to any brand.

By the early 1990’s, the Gucci clog was born and soon became a sell-out item among the fashion cognoscenti and the most copied shoe style of the season. Readers, I have those very clogs…two pairs. In pristine condition. So, before I go buying any of these new fangled upstarts of 2010, I may just revert to the originals.
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{ 2 comments… read them below or add one }

meredith April 6, 2010 at 10:16 am

I LOVE CLOGS I used to wear them endlessly when i was a stoodent. I have some big clompy wooden shoe things (not strictly clogs) I bought in Miami a few years ago I might revive them..


Rollergirl April 21, 2010 at 7:51 am

Oh yes, I remember those coming into our fashion dept and everyone trying them on including our 50-something fashion editor (fifty was more like 60 in those days). Oh the hoots of laughter!


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