AIU London’s end of year show – 2010

by Katie on May 30, 2010

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On Thursday afternoon last week pre the hyped screening of SATC2, I attended the celebrity Graduate Fashion Show for American InterContinental University London (AIU).

AIU London is recognized internationally for the quality of the courses, its industry involvement and support and because many of the students go onto careers with known designers such as Matthew Williamson, Hugo Boss and Vivienne Westwood. Unfortunately, ‘celebrity’ was loosely termed in connection to the show in this instance as examples paraded before us included 3rd rate model, erstwhile TV presenter (about WAGS, quelle surprise) and ex footballer’s wife, Lizzy Cundy (no jokes about the surname, pulease!) and Roger Taylor’s glamorous other half, Gisella Bernales.

You may actually know of the American InterContinental University due to its connection with Sky 1’s ‘Project Runway’ as it produced the winner so it’s not short on talent if short on celebrity attendees to its year end show.

The pre show drinks, catwalk show and after party were more professionally organised and produced than many I have attended at London Fashion Week and actually started on time. All this, and an opening set from disco diva Kym Mazelle. Many could learn from this student body. Not only that, expecting the worst, (sorry, but you usually do at most student shows) I was delighted as there were some examples of genuine talent in the group of final years students.

While some experimented with colour and cut, many went down the strictly commercial route which is no bad thing. There were at least three student designers who showed originality, distinction and flair to match the current hoard of LFW designers: Priya Arore, Jenny Liu and Agnieszka Baradziej stood out.

Any criticism has to be aimed at the end of year show collections booklet which was far too try hard arty for words. Simple pictures of each of the students’ collections would help identify the ones to watch and represent their talent more accurately than fancy graphics and mood boards of design inspiration ever could.

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