I’ll just visit ‘The Powder Room’ takes on a whole new meaning.

by Katie on May 15, 2010

Brilliant news! Soho has a new pink playground for girls seeking quick makeovers, vintage styling and a respite for a hard day’s shopping. Welcome to The Powder Room at 34 Marshall Street, Soho, W1 (Tel. 0844 879 4928), a haven of pretty pink indulgence for girls who like to be girls, right slap bang in the middle of media world, near the offices of the National Magazine Company in Broadwick Street. Suddenly, “I’ll just nip to The Powder Room,” takes on a whole new meaning.


Situated at the quieter end of Soho in the Newburgh quarter, just beyond the craziness of Carnaby Street and a stone’s throw away from the ever crowded MAC store, you’d be a fool not to seek out this little oasis of calm and be transplanted back to days of pin curls, seamed stockings, bright red lips and full on glamour.

The Powderpuff Girls have been expertly primping and preening London and the rest of the UK (especially at exclusive fashion press open days)for over 5 years. Originally based in Shoreditch, the girls have expanded to the West End and thank heavens for that as there’s so few salons who know how to crimp and curl in a true vintage style. There’s only one other that springs to mind in this area that has proven excellent in the past – ‘It’s Something Hell’s’ (Tel. 07896 153491), on Kingly Court’s top floor, presided over by the delightfully French Miss Betty, undisputed queen in colour changes and Hollywood hair styles.


While being manicured at The Powder Room, I found the girls friendly, chatty and eager to put the customer at ease…nothing seems too much trouble. I was offered cup cakes and a beautiful vintage floral tea cup and saucer filled with an even more tempting rum cocktail mix. Right on the money for a relaxing half hour.

The beautifully elegant, Katie Reynolds, founder of The PowderPuff Girls and The Powder Room says, “After the success of our Columbia Road Boutique, I wanted to extend our 1950’s glamour and charm to the ladies of the West End. In the hub of central London, spending time on yourself should not be a chore, but should be a delight, a time to relax and unwind in indulgent surroundings.”


And they are. Simple black and white check flooring provides the background to the bright pink highlights of the girls sexy outfits and pill box hats. A vintage 1950’s bar is used for the payment area while boudoir style dressing tables are used to display the feminine Paul and Joe range of products. Rows of mirrors are lit with light bulbs so you are the star and the little stairway leads to a downstairs open area that’s a larger powderpuff playground – perfect for hen nights, groups of girls on a night out and tete-a-tetes a plenty. The Powder Room also provides an excellent service where you can change your outfit, leave your belongings which will be couriered back the next day.


The Powder Room can also be hired for larger private parties and is a great choice for a birthday celebration or hen do.

The Powderpuff Pop Up store opens for 6 months from 13th May 2010 and stocks products from Paul & Joe, Mavala and blouse&skirt. Prices for treatments start at £15 with group bookings from £65 a person.
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