Marni and Vivienne Westood collaborate with Jeans Brands

by Katie on May 30, 2010

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Jeans collaborations ahoy! It appears designer jean collaborations are back on now we’re all in dire economic circumstances. What better way to co-brand and offer designer product at entry level price point than to combine gigantic names in both designer and jeans brand fields?

We’ve just had the mywardrobe.com pop up denim bar at 38 Carnaby Street, London and now we have two mega designer collaborations with jeans brands to look forward to.

Vivienne Westwood is collaborating with the iconic Lee Jeans brand debuting in stores for Autumn/Winter 2010/11. The line will initially be distributed through Vivienne Westwood stores as well as through a selected number of retailers world-wide.

The Vivienne Westwood Anglomania and Lee collection comprises of 4 styles of jeans for men and 5 styles for women. The capsule collection will be complemented by denim shirts and printed tee-shirts, no doubt all of which will be covetable collectors items.

The line takes as it’s main inspiration the Vivienne Westwood archive with references to Dame Viv’s seminal punk and pirate collections of the 1970’s and 80’s but also to the dynamic cuts she has since developed throughout her career. These designs have been reinterpreted using Lee’s extensive know how in the field of jeans. The result is a fresh look at denim seen through the eyes of one of fashion’s most original designers.

Styles for women include a super skinny jean as well as a slim fit, a baggy ‘boyfriend jean’ and micro shorts. For men, styles include the rock’n’roll skinny fit, ‘bondage’ jeans and low crutch oversized jeans as well as a more classic easy fit. Black and dark indigo denims in stretch and non stretch are contrasted with more distressed and vintage washes. This is complemented by a range of bright over-dyed denim in electric blue, red, emerald green, camel and white. There is also metallic printed gold and copper denim as well as a ‘trompe l’oeil’ lace all-over print taken from one of Westwood’s couture gowns.

Mr. Carlo D’Amario, Managing Director of Vivienne Westwood says: “It is very important for us to work with a denim brand like Lee with such a strong heritage. When you marry this with the creativity of Vivienne Westwood, you are able to create a truly original product which offers great value for money.”

Over at Marni (I can hear the audible gasp already!), Consuelo Castiglioni and her design team have teamed up with cult American jeans brand Current/Elliott and see this brand extension as a ‘natural fit’. Says Castiglioni, “The great thing is that I was given free reign, which meant I could treat denim like any other fabric…The biggest challenge, however, was to design models that reflected the Marni style and bring my vision to the project.”

Devoted to the fashion conscious set with a difference, Marni and Current/Elliott deliver an authentic and whimsical mix of denim separates rather than a designer uniform. The fusion of Marni’s distinctive youthful spirit is coupled with Current/Elliott’s heritage approach to denim and results in a balance of ingenuity and expertise.

The Marni Current/Elliott collection is comprised of 5 womens’ styles and 2 mens’ styles. The womens’styles are available in 4 different washings while the men’s styles are available in 2 different washings.

The collaboration will be available in stores from June 2010 as well as online and at Harrods and Dover Street Market.

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{ 3 comments… read them below or add one }

Rollergirl June 1, 2010 at 10:23 pm

I’m liking those dark indigo jeans (with the cloggy shoes). Are they Marni?

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Katie Chutzpah June 2, 2010 at 9:09 am

Yes, they sure are. Marni for Current Elliott Released to market this month.

Reply

mens jeans January 3, 2012 at 9:36 am

This really is a standard form of jeans. It could possibly be worn with anything at all. This genuinely is on the list of designs that suits guys of restricted top. thanks for posting useful information.

Reply

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