"22 Ways to Wear Black" charity auction in NYC

by Katie on August 30, 2010

Never let it be said that I am London centric.  So this one’s in New York for all my lovely US of A readers and just in time for New York Fashion Week.  How I wish I could be there.

It appears that the glam dame of France/Italy, first lady of fashion and France, Carla Bruni-Sarkozy is heading the charity auction”22 Ways to Say Black“, alongside Nadja Swarovski and Swarovski Elements, all to benefit Breast Cancer research at esteemed acution house, Phillips de Pury & Company.

SWAROVSKI ELEMENTS has commissioned 22 of fashion’s most notable known names and talented newcomers to design one-of-a-kind little black dresses for the initiative “22 Ways To Say Black”. On September 20, 2010 at Phillips de Pury & Company in New York City, under the high-patronage of Carla Bruni-Sarkozy, the one-of-a-kind dresses will be auctioned off by Simon de Pury, with 100% of the proceeds to benefit the American Cancer Society and La ligue nationale contre le cancer in France.

Black has often been referred to as ‘basic’ but in the world of high fashion, the celebrated “little black dress” is anything but. A starting point of haute couture both modern and in times past, the “little black dress” is where creative talent has truly shone.

With this in mind, SWAROVSKI ELEMENTS commissioned Giorgio Armani Privé, Givenchy by Riccardo Tisci, Lanvin by Alber Elbaz, Sonia Rykiel, Vivienne Westwood, among other designers, to explore the aesthetic possibilities of precision cut crystals and the iconic little black dress. These original creations, all embellished with SWAROVSKI ELEMENTS, are now to be auctioned off to benefit the American Cancer Society and La ligue national contre le cancer, two leading cancer charities

Throughout New York Fashion Week, beginning September 7th through September 20th, visitors to the New York Meatpacking District outpost of Phillips de Pury & Company can preview these unique pieces which will be on display prior to the auction on the evening of the September 20th. After the auction there will be an exclusive cocktail event hosted by Nadja Swarovski, Vice President of International Communications.

One hundred percent of the proceeds of the auction and its accompanying catalogue, “22 Ways to Say Black”, will benefit the designated charities. Published by Éditions Dilecta, the noted Paris-based art publishing house, the catalogue is available on Amazon.com and at select outlets in the United States and abroad. For a full list of distribution outlets in the United States and abroad, please visit http://www.swarovski-elements.com/black

“We are thrilled to be associated with this exciting event benefiting a worthwhile cause. Swarovski proves with it that it is at the forefront in art, design and fashion. They have enrolled some of today’s greatest fashion designers to give the ultimate edge to the little black dress.” says Simon de Pury, Chairman. of the auction house

AUCTION: 20th September 2010

VIEWING: 7th-20th September 2010

LOCATION: Phillips de Pury & Company, 450 West 15th Street, New York, NY 10011

Go see.  Enjoy and report back my American friends.

Images shown-  Dress Diane von Furstenberg, Photography Scheltens & Abbenes.  
Dress Jean Paul Gaultier, Photography Scheltens & Abbenes.  Dresses made with SWAROVSKI ELEMENTS
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