Jade Jagger: Guerlain’s Shalimar and Notting Hill Carnival

by Katie on August 28, 2010

Jade Jagger’s been a busy bee of late. The archetypal being of hip ‘rock & royalty’ has two projects on the go at the moment.

The first is a prestigious project where Ms Jagger is redesigning the classic Guerlain Shalimar fragrance bottle for a new edition of the fragrance as follows:

SHALIMAR EXCEPTIONAL EDITION
Two vintage bottles bedecked with sapphires and diamonds. Two unique and sumptuous fine jewellery pieces and…

SHALIMAR PRESTIGE EDITION
182 numbered jewel bottles adorned with a sapphire, created for the 182nd anniversary of the Maison Guerlain. Quelle prestige.

Now, if like me, you regard Shalimar, the wonderful, distinctive, powdery warm 1920’s fragrance as a Goddess amongst perfumes and revere its packaging with its distinctive blue topped, exotic Indian 1920’s deco styling as untouchable, you may be a trite concerned. When buying fragrance, you fall in love with the tactile nature of the flacon as much as you do the fragrance itself and Shalimar reeks of class and vintage vampism….and just who can resist a vintage vamp? Add to this, the old graphic lettering spelling the name in a bygone age, emblazoned in gold on navy and the fragrance all smacks of a taste of the glorious forbidden.

Designed by Raymond Guerlain for the 1925 World’s Fair, the Shalimar bottle was immediately hailed as an emblematic work of Orientalism, a strong trend at the time. Its shapes, evoking two fans facing each other, recall the Mogul sculptures of northern India. So why alter a classic? I did greet the ‘new edition’ news as tremulous. However, it appears it is only the bottle as art that’s changing…as an post modern update to garner the original fragrance with the esteem it deserves. (Breathes slight sigh of relief). The fragrance itself remains unchanged. It’s Guerlain after all. The ultimate fragrance house and they know a thing or too about fragrance heritage and staying true to their brand values.



Jagger has decided to unite the three symbols that recount the legend of Shalimar: blue, India and eternal passion. So far so good. Jagger choose Blue with the sapphire, because it is in India that the most beautiful gems are found. Eternal passion with the diamond, the hardest and oldest precious stone. And, to evoke India, Jade Jagger travelled there to select the sapphires and diamonds that decorate the bottles (nice work if you can get it).

All in all, these are works to showcase the beauty of the fragrance and move the house forward…to give it a talking point. However, the fragrance is the unassailable true star. Nothing can detract from that. And that is, thankfully, affordable without all the diamonds and tasteful bling that money can buy. I’d recommend every girl to try Shalimar. It’s a sure sign you’ve reached an age where transparent trashiness is dispersed and womanliness is embraced.

And so we arrive at the other disparate Jade Jagger project…a link with winemakers, Gallo Rosé and its Beach Blanket Babylon Notting Hill Party at Carnival this Sunday, 29th August.

To promote this link up and to celebrate Notting Hill’s massive celebration of diversity, Jade has answered some questions for us on beauty, fashion, music and Notting Hill.

What’s your number one beauty tip?
I think organic products are very important, the more simple and natural the better.

What’s your beauty trend for this summer?
Gold eye shadow always compliments a healthy tan, and of course lots of jewellery.

When did you last have a shopping splurge? What did you buy?
I was in Paris during couture week and bought myself a gorgeous new Lanvin bag and some new shoes – I just can’t help myself in there.

How would you describe your style?
I love to dress up differently every day. I would describe my style as playful.

Who are your favourite designers?
I make a lot of clothes for myself in India, but I also love all the classics; YSL, Lanvin, Chanel and of course a bit of Topshop and Zara.

Where do you get your inspiration for your jewellery and fashion designs?
I have a long-standing love affair with India. We have a beach house in the north of Goa, which is where I am at my happiest. I work there around two months of the year on my jewellery designs, and some of my clothes are embellished and embroidered in India

What’s your idea of the perfect weekend?
There is nothing better to do at the weekend than sleep, cook and watch TV with the family. We are often working on Friday nights doing parties, so Saturday and Sunday I like to get my PJs on.

Which restaurants are you a fan of at the moment?
I live right next to the Dock Kitchen on Kensal Road. The food there is great – so fresh and in season. It’s right on the canal and in the evening they have different themes.

What’s your current soundtrack to the summer?
Tinie Tempah, ‘Pass Out’.

What’s the best music to dance to?
Nu Disco.

Any emerging talent we should listen out for?
I love The Whip’s new album, it will be out soon.

What exciting things do you have planned for the rest of the summer?
I’m doing the Gallo Rosé & Beach Blanket Babylon Notting Hill Party on the Sunday of bank holiday weekend. Then I’ll be back hosting nights in Ibiza.

How long have you been going to Carnival for?
I haven’t been to carnival for years as have been living in ibiza every summer for the last 13. Before that I used to go every year for many years and always enjoyed the atmosphere that came to Notting Hill.

What does Carnival mean to you?
I haven’t been to Carnival for quite a few years so I’m looking forward to seeing if its changed from what I remember. It was always such a great weekend to get together with friends and listen to great music and eat great food in the streets. That sort of occasion doesn’t happen nearly enough these days.  Its just a wonderful joyous weekend of freedom in London.

How do you stand out from the crowd at Carnival?

I plan to try and not stand out from the crowd at carnival. Events like this are always so great as the masses of people and your big group of friends allows you lose yourself amongst the crowd a get to 

have a lot of fun without being watched.


How does one dress glam for Carnival?
I think everyone looks so great and glamorous at carnival. Its always so vivacious and there’s so much colour and its hard for anyone to look less than fabulous.

Where are we most likely to find you at Carnival?
On Sunday I’ll be taking my Jezebel Sound System to the Gallo Rosé event at Beach Blanket Babylon Notting Hill, where Ledbury road will be turned into summer beach party.

What’s your favourite Carnival watering hole?
The Pelican on All Saints road will be rocking this year I’m sure. Its right next to my Jade Jagger shop so I can run between the two throughout the day, probably stealing ice from the pub to take to the shop.

Do you have any other insider Carnival tips?
Always handy to know people putting parties on in the pubs! Get your wristbands on before carnival finishes at 7 or you’re gonna be queueing!

Jade Jagger and DJ D.R.W will be appearing with their Jezebel Sound System at the Gallo Rosé & Beach Blanket Babylon Notting Hill Party on Sunday 29th August. Info: www.gallorose.co.uk

Jade Jagger for Guerlain – Personal Appearance and Fragrance Signing

Wednesday 8th September 2010, 12.30pm – 2pm. Jagger reveals her interpretation of Guerlain’s legendary Shalimar bottle

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