Press Play for Givenchy’s new fragrance

by Katie on August 25, 2010

The first thing that strikes you about Play for Her Intense is the bottle and its general swishness and underhand showiness. Its tactile smoothness, its weight, its silver rough hewn edging that allows grip bringing a contrast to the glossy slippery smooth surface– very clever indeed. Designer, Serge Mansau, has departed from the overt feminine feel of his previous incarnations, Organza and Ange ou Demon. Ultra contemporary, this is fragrance for the iPhone 4 generation: Glossy purple, coloured like a 1970’s Raleigh Chopper bike, this is neat to the beat. And, that’s before you realise that Justin Timberlake is going to turn up in the advertising alongside the gorgeous Noot Seer.


A couple run through the avenues of Champ de Mars and then up the Eiffel tower, spurred by their sheer joy of life and its spontaneity. When they reach the top, he dares her to ‘Play’. The lights of Paris pulse to the beat.

Sweet and intense sexiness drools out when you press play. It’s smouldering come hitherness means business. Sandalwood overpowers with a strong edge of Patchouli but then again, I like sandalwood, patchouli and all things hinting of Indian mystique. There’s not a jot of new age hippie here, though. There is a huge droplet of femininity with the floral middle notes of amyris wood, tiare flower and orchid with a pungent hit of pink peppercorns. It may be heavy but there’s a definite energy and rhythm to this. So far so play me.


Play For Her Intense is undoubtedly an evening fragrance, designed to carry its sultry strength in crowded hip bars where the young, louche and downright playas, play. That’s my kind of fragrance. That’s my kind of challenge. I’m pressing play.


Play for Her and Play for Her Intense (reviewed) are on counter nationwide from 21st August 2010.

30ml EDP and EDP Intense £34.50 / 46.80 euros 

50ml EDP and EDP Intense £49.00 / 66.70 euros
75ml EDP and EDP Intense £59.50 / 81.70 euros


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{ 4 comments… read them below or add one }

britishbeautyblogger August 26, 2010 at 9:41 pm

I love this design…thank god someone finally did something different with a fragrance bottle. It’s almost like someone really did reinvent the wheel.

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do pheromones work September 27, 2010 at 2:31 am

The perfumes have been used even in the past centuries and have been highly valued in every cultured and even I am not good for a fragrance descriptions but I wanted to have a perfume collections it was a great design.

cletsey

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honody3 October 28, 2010 at 12:50 am

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Hannah November 7, 2010 at 8:09 pm

what is the name of he who is in the picture with the girl.? .
he is so handsome. =)

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