J Maskrey’s bodacious bling for House of Fraser

by Katie on November 15, 2010

During September’s London Fashion, Team Chutzpah and I attended the launch of ‘The Dark Summer Nights’ a short fashion film by Jez Tozer (J Maskrey S/S ’11 film) to highlight the beauty and distinctiveness of the J Maskrey collection of bejewelled outfits, body jewellery and accessories for S/S ’11.  Since pioneering skin jewellery in 1999, Maskrey has since worked with some of the most important fashion houses and cosmetic companies in the world so the film was a must see.

Described by J Maskrey as “a handful of Rita Hayworth’s Hollywood glamour mixed with the hallucinogenic aesthetic of Jimi Hendrix”, the seductive film takes a couple of viewings to get the feel, the detailing and the way out distinctiveness of the bold J Maskrey:  Blingy, jewel encrusted ’70’s sunglasses, huge, red jewelled floral headpieces and dazzling, chunky bracelets are mixed in with bejewelled, vibrant body butterflies in iridescent hues which are worn with see through lace skirts.  The mix of contrasting coloured body jewellery worn under black or white lace is particularly ‘wow!’.  Streaks of dayglo eyeshadow add to the raunchy sophisticated street attitude that just begs to be worn by an edgy pop star with panache.  Unfortunately, there aren’t that many around with this much style.  The short film is all a bit ‘Tales of the Unexpected’ on an acid trip via Hoxton 2010, which doesn’t mean to say it’s bad.  On the contrary.  It just takes a few views to get the impact and the strength of this collection and we all know that stressed fashion eds in killer heels have the attention span of a newt.

So, when I say the very same audacious J Maskrey has just teamed up with high street House of Fraser, it’s probably more worthy of an audible gasp. 

From 15th November, our very own HoF will be stocking a range of J Maskrey’s Swarovski crystal encrusted, hand made jewellery which includes a series of rings, key chains, bag charms, necklaces, hair clips, skin jewellery, brooches and pendants; all in bright and colourful shapes from stars, lips, anchors and skulls, and all with Maskrey’s own sense of brand identity but not quite the full bodacious bling as mainline J Maskrey. 

Take a look for yourself.

For more J Maskrey wonder visit, http://www.jmaskrey.com/  For prices and availability re the J Maskrey jewellery collection for House of Fraser, contact House of Fraser.

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