Walk into a Hermes Bag at Selfridges and experience the luxury.

by Katie on November 28, 2010

I’ve been pretty lax of late.  There’s only two more days to have the giant Hermes bag experience at Selfridges.  Hermes and Selfridges have come together to present the Kellydoscope, a unique customer experience that showcases, using video technology and special effects, the life of an accessory inside a Kelly handbag.

This fully immersive luxury experience allows the individual to walk inside a perfect original of the world’s original and still one of the most sought after bags.  Once inside the 4m high bag, customers are asked to live the on the go luxury life as if one of the owner’s accessories.  (If stuffed inside my hypothetrical Kelly, they’d no doubt come into contact with various discarded cloakroom tickets, various perfume vials and squished Kleenex).

Three one minute films are the core of the Kelly experience: dancing with a gentleman, bicycling to a picnic or playing on a swing.  I expect that if this is truly the life of the Kelly owner, I fear I shall never own one.  Step inside my Anya Hindmarch or vintage Prada and replace with suffering from a raging hangover after one too many twinkles at “Dick’s “, browsing the rails in Zara and filling your bag with scent strips from niche fragrances in Liberty and you’ll get the drift.  However, what it does do, is allow the Kelly bag visitor to admire the exacting craftmanship involved in the manufacturing of the Hermes Kelly.  Every detail of the regular sized Kelly is faithfully reproduced in the Kellydoscope version, just fifteen times bigger.

The Kellydoscope is part of Selfridges Christmas ‘Play’ concept allowing a celebration of the inner child.  Located in the Concept store’s temporary shop within the ‘Wonder Room’ on Selfridges Ground Floor, it may be the only time one gets to examine a Kelly this close up.  Finishes Tuesday, 30th November 2010.

Kellydosope is at the Wonder Room, Selfridges, 400 Oxford Street, London W1.  Picture by Andrew Meredith.
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{ 1 comment… read it below or add one }

Cherie City November 28, 2010 at 6:53 pm

wow, I haven’t seen it either, spending all my days in Liberty and all! Will have to go over and have a look.


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