Louis Vutton launches the Speedy Bandoulière

by Katie on May 16, 2011

One of the most prolific global houses in terms of fashion collections, brand links with art and literature and new product launches that whet the appetite of the luxury market, has to be Louis Vuitton.

With the arrival of Artistic Director Marc Jacobs in 1997, Louis Vuitton has extended its expertise to ready-to-wear, shoes, accessories, watches and jewellery as well as providing lifestyle ‘maisons’ where customers can experience the luxury and flair of Louis Vuitton life at first hand. 
As well as having an exhibition of new work by once-upon-a-time notorious YBA, Tracey Emin, at their London New Bond Street store to coincide and celebrate Emin’s new solo  exhibition ‘Love Is What You Want’ at the Hayward Gallery (from 18th May), Vuitton have been hard at work with a new product winner launch; The Speedy Bandouliere. 

Fronted by ‘stylist’ (lower case) and ‘socialite’ (upper case), Carolyn Sieber, the new Speedy Bandouliere is aimed at chic, sophisticated, metropolitan young women with large disposable incomes and a taste for, well, ‘good taste’.  Following on from the ‘speedy’ (a handbag for travel, launched in 1930),  we now have a 21st Century version, aimed at the modern globalite.  

The Speedy Bandoulière  comes in traditional Louis Vuitton Monogrammed canvas and is equally as fashionable while being even more functional than the venerated ‘Speedy’, featuring, for the first time, an adjustable, detachable shoulder strap in natural cowhide leather that effortlessly adapts to the demands of modern life, in the city and beyond.

As versatile as it is gracefully stylish, the Speedy Bandoulière can be worn in new ways – casually slung across the body or draped gracefully over the shoulder – as well as carried in the conventional manner, in the hand or on the arm, with the shoulder strap then becoming a deliberate detail.  Four sizes and an array of possibilities that renew the Speedy’s timelessly elegant allure.

The Speedy Bandoulière comes in four sizes and is available in the worldwide network of Louis Vuitton stores from May 2011.

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