Reiss Rocks the High Street for Spring/Summer 2011

by Katie on May 3, 2011

Reiss is one of those high street brands that I wasn’t enamoured with at first but boy has it now got me completely hooked.   It does what Whistles tries too hard to achieve: a rich array of fashion forward basics with a twist and a distinctive style edge in the softest quality silks, jerseys, wools and cottons.  The type of pretty functional pieces that work for….well, work as well as play and are inter seasonal.  No flash in the pan one season wonders here and not so much as a glint of Shoreditch in sight, thankfully.  
Plus, there’s their colour range.  Although there are plenty of neutrals in terms of black, greys, beige, camel and cream, there are bursts of terrific electric colour that send the right voltage of shock to wake up the system.  Witness the diaphanous Charlie shirt in fuchsia (above).
The slightly more casual (with a small ‘c’) and relaxed Reiss 1971 diffusion label mixes designer denim, directional pieces with the right t-shirt, slinky jersey pieces and some bronzed sequins for a spark of zsush.  And it works.  The relaxed maxi, Nico shirt worn over jeans, the sequin short playsuit and the high waisted, kick flare jeans are all high on street savvy while wearing an air of intelligent insouciance.
The mainline collection rocks sleek stellar lines with hints of boldness like the leopard print blouse paired with razor sharp camel pants, the wrap collar fitted coat or the oversize Tinkerbell blue shirt paired with sharp leather trousers – Less Rock chick and more Rock Royalty.  
Then there’s the Raf Simons for Jil Sander’esque plain white silk t-shirt worn with a coral pink, maxi volume skirt and the indigo structured dress.  The latter pieces manage to encapsulate modernity for different fashion types without losing the focus of good Reiss design.  And that’s the point.
This is a tight collection.  Reiss has grown in confidence and now has the air of a sophisticated career girl who knows how to rock it.  It is rumored that the new Duchess of Cambridge has already picked up some holiday pieces here (we’ll see, hopefully) and Reiss’s grown up, pared down glamour is perfect for the young Royal.   
In the hours following last weekend’s ‘Wedding’, it was banded around that the former Kate Middleton may now wish to set her sights higher than the UK high street with which she is so enamoured.  I sincerely hope not, as some British high street brands offer more variety, confidence, creativity and focus than many designer labels.  
Like many modern women, I see no reason for HRH Duchess of Cambridge to cease her mix of designer pieces with her favourite High Street brands.  After all, isn’t that what we all do?  As its said, she’s more representative of modern Britain than many existing Royals and why give up on an crucial area of the British Fashion Industry?
Reiss, I am converted.  Now…if I only had the former Ms Middleton’s prospective bank balance.
Are you a fan of Reiss?  Let me know if you like the label and its latest collection in the comment box below.  Thank you.
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{ 1 comment… read it below or add one }

Latest Fashion Trend May 4, 2011 at 9:33 am

Hey …buddy ..great stuff…and it looks fab!!!!thanks

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