DSquared2’s Potion Packs Quite a Punch.

by Katie on September 22, 2011

DSquared2’s Potion is a strange and curious beast – straddling the alluringly sexy yet medicinal camps, this potion becomes addictive like too much cinnamon in an apple pie or over sweet honey in tea.  I like it though.

DSquared2 have a habit of ramping up the gayness in clothing and advertising but this men’s scent has gone all ‘het’ on us and more’s the better.  Photographed by Mario Sorrenti with Brazilian model, Diego Miguel in the spotlight, Potion’s advertising has wide appeal.  This is a woman’s buy for a discerning man while her best A-gay will probably raving for it too.

Smelling of part mulled wine, part apothecary with the faint incense resonance of a High ‘C of E’ church service, this amber hued essence is stand out from the crowd hip. The ingredients are listed as an age old Winter tincture – 2 freshly picked red mint leaves, 2 pinches of angelica, 1 twig of thyme, 6 freshly picked rose petals, 4 black peppercorns, 2 tear drops of gentian, 1and a half cinnamon sticks, 1 handful of blended cashmere wood, 2 splashes of patchouli, half a cup of amber and 10ml of musk. This fragrance developed by nose, Annick Menardo, packs quite a punch – like a spice holding fist in a cashmere clad glove.


Potion’s packaging is as different as is the scent.  Squarely set like an old style, no frills, apothecary flacon with finely cut lateral grooving, its heavy feel and no nonsense disposition with clear black and white branding is a change from the frothiness of over designed and collaborated men’s fragrance packaging.  It’s defiantly ‘For Man’ as the gold bottle label testifies, but this is bound to please women who look for that little bit of difference in their partners or their best gay friends.

Dean and Dan Caten, the DSquared2 boys have done good.

DSquared2’s Potion is available exclusively from Harvey Nichols from 1st September and is on UK nationwide release from October 2011. DSquared2 is priced £42.50 for 50ml and £57 for 100ml EDP. DSquared2’s Potion is available in EDP, after shave lotion, hair & body wash, deodorant spray and perfume oil.


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