Kate Spade store brings a slice of the Big Apple to London

by Katie on September 5, 2011

Kate Spade’s one of those brands that is synonymous with New York. While Donna Karan laid claim to The Big Apple and her iconic seven easy pieces – the professional staples of a working wardrobe, Kate Spade manages to capture the sheer energy and the dynamism of the metropolis with a fun 1950s influence, bursts of colour that pop and ladylike dressing that’s more Doris Day than Audrey Hepburn.

Spade’s first European store in London’s Symons Street, just off Sloane Square is a riot of colour – bursts of magenta pink, turquoise and lime hit you square on the eye while you’re tempted by the luscious array of accessories and clothing.  Spade’s concept of preppy functional and fashionable versatility comes through in her clothing line which easily makes it mark whether day or evening.  “Live Color Fully” screams a virulent pink neon wall sign in the store – it’s her philosophy, and you can’t ignore it.

The Kate Spade launch party was every bit of riotous fun and as colourful and upbeat as the brand.  A packed throng of journalists, celebs and friends of Kate Spade partied to Jade Williams/Sunday Girl’s storming DJ set and had photographs taken of their antics in a flick photograph booth – feather boas, grass hula skirts and hats were in abundance.

There’s nothing that says New York like a large yellow cab and Kate had ensured that this was bedecked with balloons right outside the store.  Amazing fun and a little piece of Downtown SoHo right here in London.  And London’s the better for it.

Check it out at kate spade new york, 2 Symons Street, Sloane Square, SW3 

If you would like to leave a comment about Kate Spade, please do so in the comment box below.  Thank you.

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