Cutler & Gross launch Bespoke Service and Bi-Annual Magazine

by Katie on October 31, 2011

Cutler and Gross – the very name stands for quality, design and under statement in an over-crowded opticals market – no flashy garishness here.  And now, the brand takes a leap forward with the launch of their first bi-annual magazine and of a premium bespoke service. News indeed.
The motives for the magazine are simply to share the world of Cutler & Gross (sold and renowned globally) and to feature some of the brand’s favourite people, places, literature and art which is not unlike the ground breaking Louis Vuitton Nowness.com who take it to website and are the very forefront of the new renaissance in fashion, culture and art.
The first edition of the magazine contains specially commissioned photography by photographer, Victor de Mello, the editorial entitled ‘Hong Kong Love Affair’.  The theme was chosen as Hong Kong was the location of the first Cutler & Gross boutique outside of the UK and the relationship of the two territories is entwined.
Also featured in the magazine is the Chinese artist, Yizhou who has recently collaborated with names diverse as NASA and Pharrell Williams and an interview with Maison Martin Margiela who have just released a new, updated, Limited Edition silver version of their distinctive Untitled perfume, with only 3,000 units released worldwide.
Over at the flagship Cutler & Gross store in Knightsbridge Green, this month sees the launch of the Bespoke Service combining the Old World luxurious elegance of its products and materials with a similarly time-honoured approach to offering a one-to-one service with the most unique frames to its loyal clients.
The entire top floor of the store has undergone a renovation to house the service and features a glamorous lacquered room housing 4,000 frames dating back to 1969 and an elegant mirrored room for ‘by appointment only’ clients, many of whom are world famous as the wall of magazine and newspaper editorials testify.  Complete privacy will ensure discretion and intense service complete with a personalised inscription lazored on the inside temple.  As I said, discretion and low key are the hallmarks of such a classy brand.  No wonder its still as sought out by those with taste.

Prices start from £579 from the Bespoke Service. See http://www.cutlerandgross.com for further details.
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