Alexander McQueen opens in Beijing

by Katie on November 1, 2011

Hot on the heels of Burberry and in a bold move to strengthen their presence in the Chinese market, Brit label Alexander McQueen has partnered with premium designer store, JOYCE, for the opening of its first boutique in China at Sanlitun North Village, Beijing’s premier luxury retail development.  
Spread over 2 floors, the space houses ready-to-wear men’s and women’s wear as well as accessories with a dedicated private dressing area on the second floor for Alexander McQueen’s VIP clients and mirrors the design from the other flagships in fashion capitals such as London, Milan and New York.
To launch the link, JOYCE invited creative director of McQueen, Sarah Burton, to attend a series of special events in the Chinese capital including an intimate VIP cocktail party and a huge celebratory party where, for the first time in Asia, Alexander McQueen and JOYCE recreated the Autumn-Winter 2011 show as seen in Paris for their guests at the exclusive event.
Inspired by “The Ice Queen and Her Court”, the collection was shown on a cast of prominent Chinese models including Liu Xu, Zhang Xu Chao, Chen Bi Ke, Xie Fei Yuan and Li Dan Ni who wore the collections on the runway.

Who next will be heading East?
Related Posts Plugin for WordPress, Blogger...

Leave a Comment

Previous post:

Next post: