Donna Air hosts ‘lock-in’ shop & drinks at Bastyan’s Pop Up Store in London’s Regent St.

by Katie on November 25, 2011

I’ve long ‘banged on’ about Tonia Bastyan’s collections and how she really should be more celebrated. Someone was listening as Ms Bastyan’s been allocated a ‘pop-up’ boutique in the north part of Regent Street to showcase her talent and indicate what we’d see if she had her own slew of stores.
Spacious and with design thoroughly in mind for layout and fittings as well as for the collection itself, items were laid out and banked together in outfits to make it easier for the shopper chancing upon this new addition to W1. A bank of mannequins centred the store, showcasing looks and making a definite Bastyan style statement.
The pop up store is also being used creatively to host book signings (such as ‘Dangerous Women’ by Liz Hoggard, Clare Conville & Sarah-Jane Lovett) and a private ‘lock-in’ shop & drinks event hosted by TV presenter & actress, Donna Air, who invited her friends to shop the store in privacy.
Donna, a great fan of Bastyan, introduced the label to a selection of her friends including Michelle Young, Kate Walsh, Jewellery Designer Anoushka Woods, ‘Strictly Come Dancing’ star Brendan Cole and his wife, Zoe Hobbs. Magazine editors, Louise Court of Cosmopolitan and Claire Irvin previously of She Magazine also attended the champagne and dress up evening. Guests were treated to the perfect manicure by The Chelsea Day Spa

The Bastyan Boutique pop-up is open to public for 5 week in the lead up to Christmas, 288-294 Regent Street W1.
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