Fancy Casting Yourself alongside Cheryl in the next L’Oréal Paris Casting Crème Gloss advert?

by Katie on November 1, 2011


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Ladies, we all know the bane of colouring one’s own hair and, no doubt, if we all suddenly became millionaires overnight, permanently on our grooming roster would be a monthly colour at a top salon. Realising that this is but a pipe dream, I’ve long experimented with quite a few options of home colouring systems both permanent and semi-permanent, largely selecting due to ease of use and the colour range on offer which is the primary reason for purchase.

I cannot count the times that Ms Chutzpah has tried a ‘rush job’ pre glam event with a new home colouring product only to realise that (as I’m a ‘touch up’ redhead) my bathroom soon resembles a scene from a D-list slash horror movie. Lessons learned, it was a minor triumph to discover L’Oréal’s Casting Crème Gloss with one of the simplest screw in systems that minimises any stray splashes, with easy instructions and with a fabulous range of colours that match easily with a modern to ‘vintage’ hair style without looking contrived.

And now I discover that the brand (famously fronted by Cheryl Cole) is looking for three girls to star in the next Casting Crème Gloss advert alongside Ms Cole. From 31 October to 27th November, fans of Casting Crème Gloss will be able to cast themselves in the role of either: deep brunette, fiery redhead or honey blonde. 

To enter, just click on the link to Casting Crème Gloss Facebook page and then click on the application button which appears on the left hand side of the page, follow the steps to enter and upload a picture of yourself then ask friends and family to cast their vote from the 28th November to 4th December 2011. 

The most popular brunettes, redheads and blondes will then be shortlisted for a L’Oréal Paris Casting Day where they will receive a makeover by Clairol’s hair & makeup artists in preparation for a live audition, in front of a panel of judges. This will be the entrant’s chance to go in front of the camera and tell us why they love Casting Crème Gloss. And yes, you even get to utter those famous words, “Because you’re worth it!’.  It’s ‘worth it’ for that alone.

The winners will then be chosen to appear in an exclusive new L’Oréal Paris advert alongside Cheryl. 

Who knows, you could even upstage Miss Cole and be the next L’Oreal colour sensation.


Competition details/terms & conditions:  Open to female UK and ROI residents aged 16+. Entrants must register with L’Oréal Insider, colour their hair using Casting Crème Gloss and upload a photo on facebook. No purchase necessary. Closing date 27/11/2011. For full Terms & Conditions and to enter visit this page.


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