Austin Reed re-launches at 100 Regent Street

by Katie on December 16, 2011

In marked contrast to its website page (which needs some much loved brand attention and TLC as its not doing anything for a brand at the forefront of change), Austin Reed’s vast new store at 100 Regent Street is a mecca to well-designed, well presented menswear.
Designed by architect, Mark Pinney, three floors and over 20,000 sq ft show numerous collections from the formal to casual and includes Austin Reed’s collaboration with Richard James – Cut.  Warm wooden floors and plush carpets contrast with exposed brick walls, iron girders and a glass-walled stairway. Areas are open plan as the customer walks through open shop in shops which is more designer dept store in feel. Sock walls, a curved 60ft wall of shirts and tailoring on tap from ready-to-wear to bespoke suiting makes this the ultimate City gent stop off. Co-ordinating brands stocked included Church’s Shoes and Hunter.

 

Launching just before Christmas when most retailers are showing signs of being on sale already due to he harsh economic climate was a bold move.  Attending the launch were retail power trio Harold Tillman C.B.E, Sir Stuart Rose and Sir Philip Green. Guests were entertained by all male singing group, The Overtones (pictured above).

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