Burberry’s New Spring’12 Campaign

by Katie on December 15, 2011

Burberry Prorsum has named Eddie Redmayne and Cara Delevingne as their new SS’12 campaign stars.

Burberry has played it safe with old Etonian, Redmayne, currently staring in a Donmar Warehouse production of Richhard II and who is due to start filming a large scale film production of ‘Les Miserables’ in 2012 while Delevigne is set to star in Anna Karenina, currently in production.

Says, Burberry’s Chief Creative Officer Christopher Bailey,“We wanted to capture a moment in the lives of two exciting and inspiring British actors who have been part of the Burberry family for several years. The images reflect the mood of the collection through Eddie’s and Cara’s energy, playfulness and effortless elegance and I have such huge admiration for them both.”
Burberry have been a forerunner in embracing social media and, true to form, the full campaign will officially launch across all Burberry platforms on 4th January 2012 in all off and online platforms including Burberry.com, Facebook, YouTube, Google+, Twitter and Instagram. 

Pics published by permission of © Copyright Burberry/Testino 

What do you think of the new campaign? Does it grab you? Please let us know in the comment box below.
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