TW Steel host party to Celebrate Kelly Rowland as their new Brand Ambassador

by Katie on December 9, 2011

Dutch watch brand, TW Steel held a global launch party last night, to celebrate Kelly Rowland as its newest face of the brand and worldwide ambassador. Their claim that they are ‘Big in Oversized Watches’ made good as star after star turned up to the event from the worlds of sport and pop.
Kelly Rowland and TW Steel’s CEO and co-founder Jordy Cobelens hosted the glittering guest list which included Estelle, VV Brown, Dionne Bromfield, Wretch 32, Rizzle Kicks, X-Factor’s Amelia-Lily, Loick Essien and TW Steel brand ambassadors David Coulthard and Eddie Jordan.
With Ms Rowland’s celebrity stakes being stratospheric at the moment, TW Steel’s move is reflective of their desire to be a front of mind brand and they plan to release TW Steel Kelly Rowland Special Edition timepieces in 2012.
Says Rowland, “I was captivated by TW Steel when I was first introduced to their watches. I love the statement wearing a big watch makes and they just get what it is to be fun and stylish at the same time.  I love fashion – it plays such an important role in the music industry.  For me to now channel that passion into designing my own range of watches with TW Steel is pretty exciting.”
TW Steel already enjoys an impressive reputation as an ambitious lifestyle brand with celebrity clientele such as Jay Z, Snoop Dogg, Jaime Foxx, Natasha Bedingfield, and Fergie owning their watches. Founded in 2005, the family owned company is also currently the ‘Official Timing Partner’ to Lotus Renault GP in Formula One.


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