POLICE launches film star Luke Evans as their Brand Ambassador

by Katie on January 25, 2012

Last night leading Italian lifestyle brand POLICE launched their new 2012 eyewear, watches and jewellery campaign with Welsh actor Luke Evans, their new Brand Ambassador, at Soho club, Dstrky. Hosting a party for fashion industry insiders and celebrity fans of the brand, POLICE celebrated their new campaign, which focuses on their iconic blue eyewear lenses.
The only down side of this fun packed night that lit up a dreary January was the stench of poppers permeating the Dstrkt nightclub in Soho, no doubt left over from its weekend activities. I swear it took me back to when I was younger and more naive and thought the distinctive reek was amalgamated crowd body odour. Ughh!  

Celebrities attending the event included Luke Evans (of course), Aidan Turner, Oliver Jackson Cohen, Jay Camilleri, Rita Ora, Noelle Reno, Georgie Okel, BB, Milo Cordell (The Big Pink), Robbie Furze (The Big Pink), Mary Charteris (DJ) and Leah Weller. 
Electro-rock band The Big Pink wowed guests with an enchanting semi-acoustic live performance after listening to back to back DJ sets by MIA, Mary Charteris and Leah Weller. 
Guests drank Ciroc cocktails and viewed the new campaign images styled by Tom Stubbs and photographed by Jason Hetherington.





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