Hong Kong Boutique JOYCE Collaborates with International Artists to Celebrate the New Season

by Katie on March 17, 2012

One of the most innovative fashion boutiques in the world, JOYCE, has yet again been inspired to launch Spring season differently. It’s latest project sees sees the retailer collaborate with five new up and coming artists and illustrators from across the globe, including Devin McGrath, Carne Griffiths, Simon Prades, Violeta Hernandez and Vasilj Godzh.
Each artist has created an exclusive artwork for JOYCE, which has been used as decoration on a series  of metal Easer eggs. Customers who spend HK$10,000 net or more  (equivalent of around £800) on any items in shops, can draw one of these eggs from a specially designed vending machine. 
Inside each egg customers can uncover one of many exciting prizes and offers including gift vouchers, special bonus offers, cash vouchers and the top prize of a JOYCE gift certificate worth HK$10,000. This unique shopping experience is available at JOYCE and monobrand stores from 17th  March to 9th April 2012.
Yet again JOYCE manages to merge art and fashion while promoting young artists and designers, to create a unique shopping experience for its customers.
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