Roberto Cavalli launches Fragrance with Elisa Sednaoui.

by Katie on March 19, 2012

Roberto Cavalli’s never a man to hide his light under a bushel unless those bushels tend to be covered in leopard/tropical flower prints with plunging necklines and gilt edged. Cavalli’s a designer of maximal proportions when it comes to glamour and making a vavoom statement which is why the fragrance surprises me as it’s decidedly more ambery floral and, though noticeable, isn’t as cloying or as O.T.T as one may expect from a design house that like to play up to it’s cliche.

In fact, Cavalli has just celebrated being in the business for 40 years, so it was a jaw dropping surprise when his S/S’12 show (imagery below) was met with critical acclaim for the fact that Cavalli held true to his design ethos but managed to up the ante on taste and flowing lines while pairing back ‘the too much’ factor.

Like his new lease of life, Roberto’s new Roberto Cavalli fragrance shines  and sparkles with the scent of Mediterranean Summer nights and international glitz. Yes, she makes her presence felt, but this is a sensuous glide rather than a flashbulbs glaring entrance. She needs a hearty doze of bright sunshine to be really appreciated – what with her orange blossom heart and tonka  bean base and sprinkling of pink pepper, this one’s bound to be sweet but she’s warm to the touch and a little goes a long way.  

Cavalli choose well with his ‘face’ of the brand, Elisa Sednaoui, a beautiful international socialite/model who hails from French/Italian/Egyptian roots and who wears her cross cultural badge of exoticism with a proud, graceful, catwalk sway. In fact, while I salute the choice in theory, in practice, this wasn’t so charming as Miss Sednaoui repeatedly dodged press and questions, appearing only for selected photographs at the international launch – certainly not the epitome of grace and favour as one would expect from her many fashmag column inches.


Still, it does say in the press information copy, ‘you can’t trap me like a tiger in a cage’ giving us a hint of her precious persona. Let’s hope that vanity isn’t catching as the fragrance is worth a try and more.



The Eau de Parfum spray is priced £35 (30ml), £48 (50ml) and £62 (75ml) and is available from Selfridges, The Perfume Shop and other good retailers.







Related Posts Plugin for WordPress, Blogger...

Leave a Comment

Previous post:

Next post: