Burberry release Burberry White Collection

by Katie on May 7, 2012

Burberry’s Chief Creative Officer,Christopher Bailey, loves the rain and inclement weather. He loves it so much that he uses is as a backdrop for his catwalk shows that often end gloriously with rain or snowdrops being showered upon the glass roof of the stunning, specially build glass venue that is erected twice yearly in London’s Kensington Gardens. The fact that Burberry is intrinsically linked with their world famous mackintosh is a hop and a skip to the reasons for Mr Bailey’s obsession – and we are all the more grateful for it.

Burberry Prorsum’s A/W’12 Town & Field show managed to thrill critics for being original in its focus while building in trends such as peplums, shortened MA1 jackets, exterior pockets and the mix of frill, faille and fringe….all with a very British elegance. Touche Christopher Bailey.

But Burberry has many offshoots including the fast growing and youth focused Burberry Brit label. Bailey has made stellar links to British indie bands which bulks up the hipness of this burgeoning label. And, Bailey has introduced a master stroke by releasing a special Burberry White Collection as part of Burberry Brit, timed for the so called British Summer months. (It’s May in the UK. It’s still grey, overcast and raining buckets. To rub salt in the wound, we are also in drought). 

The collection uses a mix of soft, lightweight, breathable fabrics and is extended to include accessories as well as two limited edition Burberry Brit Summer fragrances (one for males and one for females) with a scent inspired by the British summertime. As a marketing excercise, it’s faultlessly executed with synergistic links and focus and the use of British models, Sebastian Brice and Camilla Babington rocking the cute couple routine so typical of Burberry. The collection also boasts some cute facets with cool white leather bags, pumps and of course, the iconic mac.

Sold, to Ms Chutzpah in the corner.

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