Giorgio Armani’s Frames of Life S/S’12

by Katie on May 6, 2012

Following the first launch of Armani’s “Frames of Life” campaign in 2010, Giorgio Armani’s sunglass collection is yet again the focus of a relaxed summer journey.
Photographed in black and white by Serge Guerand, the new advertising campaign, Frames of Life – Spring/Summer 2012 speaks of vacations, of relaxation and of down time in and around Saint Tropez.
The campaign will feature online from May at, the site that has been devoted to the new campaign and conceived as a journal where images and portions of Armani’s official video are revealed in chronological order.  Visitors can follow a day in the life of the campaign models, moment by moment. The stills will be accompanied with brief captions, describing the settings of the photographic imagery. 
While Mr Armani’s recent catwalk collections have been very much hit & miss, his astute advertising of a luxe lifestyle such as this cannot be admonished.

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