Sian Whitefoot from DeMontfort Uni wins UK heat of Triumph Inspiration Award

by Katie on May 27, 2012

Last week, Triumph International announced the winner of the UK heat of their annual Triumph Inspiration Award after a catwalk show of finalists at London’s Circus restaurant. Student Sian Whitefoot from DeMontford University’s winning design, ‘Ecliptic Renewal’ will be representing the UK at the Shanghai global final along with 31 other international finalists.
The event saw Poppy Delevinge and Jade Parfitt (who presented the show) vote alongside a ‘who’s who’ of the industry including  design duo Felder Felder, the BFC’s Caroline Rush and representatives from magazines including Vogue, Grazia and Instyle.
As past of the judging panel, I concentrated on whether the design wowed me, whether it perfectly represented the ‘Dragons and Butterflies’ East meets West theme, innovation and commerciality combined with creativity. One of my favourite designs of the evening didn’t feature in the final three choices but the other two did – at 2nd and 3rd place (below). 
The 16 UK finalists from London College of Fashion and De Monford University (Leicester) had honed their designs to ensure catwalk appeal as a place in the Shanghai final meant the opportunity of taking home the Global winning prize fund of 15, 000 Euros with the 2nd & 3rd prize winners at 10,000 and 5,000 Euros respectively. As well as the chance of clearing student dept, there’s the opportunity to boost your CV, gain recognition and experience and have the winning design produced.

Last year’s global winning design ‘Les Fleurs du Mal’ from Hungary will go on sale in November as a limited edition item at selected Triumph stores and other retailers worldwide. 

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