Topman Rules OK!

by Katie on May 24, 2012

Hot on the heels of last season’s Topshop range of limited edition T-shirts, marking a decade of sponsoring the British Fashion Council’s NewGen initiative, Topman announce a similar line to celebrate and support emerging British design talent.

Produced in collaboration with NewGen Men designers James Long, Katie Eary, Lou Dalton, Christopher Shannon, and Sibling, £5 from the sale of each T-shirt will be donated to the British Fashion Council Princess of Wales Charitable Trust.
Inspired by the patriotic title ‘Menswear Rules Britannia’, Christopher Shannon has designed an all-over “MAN-UP!” logo, whilst James Long’s print subtly works in the Union flag. Subtle isn’t a word that appears in knitwear collective Sibling’s lexicon, their take on our nation’s flag being far more bold and brash.
Lou Dalton commissioned sketches by illustrator Alex Walker of iconic British stars for her design, and Katie Eary’s print includes two of her favourite things – an angry-looking feline and a symbol of the British military, a Queen’s guard hat.
A short film clip commissioned by Vivienne Westwood, shot by Topman Generation cinematographer Craig Thomas, showcases the range, ably modelled by five London boys on a sightseeing trip. The film, based on the changing face of British menswear, captures the essence of youth and London life.

Priced £18-£24, the T-shirts will be available from selected Topman stores and online from 7th June.
Article written by Lee Clatworthy (@TeamChutzpah) for Katie Chutzpah blog.


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