Emporio Armani’s Latest Advertising Campaign A/W’12

by Katie on June 7, 2012

It’s June so it must be time for more advertising campaign releases, with designers lining up their campaigns ready to woo us in the August issues (out July).

Of course, one of the biggest names on the globe, Armani is there to show us takes from the Emporio Armani campaign, that I must say, do the clothes every justice as the show had uneasy fashion cognoscenti squirming in their seats at the show content. 
Looking back, this writer didn’t think it was so much the theme nor the individual pieces, but the over styling of the womenswear collection (Fauntleroy type breeches and berets with everything) that detracted from the show’s possibilities as well as the models doubled up as twins, to show the size & depth of the collection. It must be noted, this brand produces more profit than a small country’s GDP so who are we to criticise? And yet, if we are to remain objective with knowledge of Mr Armani’s past stellar work, we must.
The latest campaign is photographed in colour by Alasdair McLellan. This clean, sharp campaign is set in a nocturnal, futuristic Tokyo. An urban setting marked by bright billboards and powerful graphic symbols acting as the backdrop for shots depicting Anna De Riik, Tao Okamoto, Paolo Anchisi and Alfred Kovac. 
The campaign will debut in fashion and lifestyle magazines this July.
Related Posts Plugin for WordPress, Blogger...

Leave a Comment

Previous post:

Next post: