Paco Rabanne announces New Artistic Director

by Katie on June 6, 2012

So after just two seasons, it’s Manish Arora out and new Artistic Director, Lydia Maurer, in at Paco Rabanne, signalling a sea change at the house that’s history is endemically linked to ’60s futurism and the sexiness of Barbarella.

Maurer’s appointment as Artistic Director of Women’s Ready-to-Wear shows just how seriously the house is reclaiming its stakes in fashion to match the global phenomenon of its success in perfumery with it’s recent releases of One Million and Lady Million
After graduating from the Studio Berçot design school in Paris, Lydia Maurer worked with, amongst others, both Yves Saint Laurent and Givenchy before taking on the Direction of the Paco Rabanne Studio in November 2011. The move to Paco Rabanne signifies the brand is ramping up its concentration on sexy cuts and tailoring and aiming for a slice of an audience willing to jump ship to design houses with promise as well as heritage. In the end, it all depends on whether that promise delivers.
The Paco Rabanne House declares: “We are very happy to welcome Lydia Maurer. Her determination and her unique sensitivity in terms of the artistic and experimental universe of Paco Rabanne are going to enable us to pursue the renewal of our House in the long term. We are confident that her personal vision and talent will position Paco Rabanne amongst the most desirable avant-garde fashion brands in the very near future.”

Lydia Maurer will present her first Spring/Summer 2013 collection in Paris this upcoming October.

Catwalk images from Paco Rabanne’s A/W’12 collection (by Manish Arora). Images used by courtesy of www.style.com. Check out more of the collection on the link supplied.

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