Emilio Pucci Fall Winter 2012-13 Campaign

by Katie on August 16, 2012

Peter Dundas, Creative Director at Pucci has been rocking how some serious slash and sway chiffon, leather and severely spliced tailoring worthy of 1990s ‘Versays’.

And, it wouldn’t be Pucci if there weren’t the trademark iconic prints worked in flowing ‘Studio 54’ ’70s reminiscent glam re-worked for 2012/13 and paired with long suede boots.

This season, Dundas and the brand are taking it further by launching Pucci’s first ad campaign since the brand’s inception. The campaign was shot by fashion duo Mert Alas and Marcus Piggott and features model-actress Amber Valletta as muse.
The moody and evocative images are set amidst ornate and sumptuous backdrops inspired by Palazzo Pucci, the maison’s Renaissance-era headquarters in Florence.
Valletta, with her classic features, Italian roots and unobtrusive celebrity, was a natural choice for Pucci. An iconic face in fashion, she embodies the Pucci Woman, exuding a stylish self-assurance.
Mert and Marcus capture the sultry, sophisticated, yet slightly edgy and subversive theme running through the Fall Winter collection designed by Dundas. Still, it’s edge with glamour.
The ad campaign is launched in the September issues of select publications in the US, France and Italy so to save you splurging extra cash on your international Vogues’, I’ve featured it here. Enjoy.


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