Stella McCartney’s new A/W’12 ‘Stella’ Lingerie
Women will tell you that in their lingerie drawers, they have a ‘wardrobe’ of lingerie. Over-the-top one off stuff for special occasions (that a guy has probably bought you), a range of bright colours for under different contrasting outfits, trusty nudes, whites and blacks that can always be relied on, an occasional touch of red (that you’ll probably never wear – what possessed you?), beautiful, silky, designer, feminine pieces to make themselves feel good and for possible liaisons (that never occur btw, sods law is *that* happens when in your normal everyday feel-good pants) and the aforementioned trusty, feel-good knickers.
The wonder of Stella McCartney is that these, with a little more thought, are the women’s choice of everyday knickers and bras that are comfortable, light to wear, fit well and also, of course, look good.
For Autumn/Winter McCartney has launched a new lingerie range called “Stella” which uses innovative and cutting edge technology to create the thinnest, lightest and one of the most invisible collections in the market. It seems that Stella McCartney is taking her experience of working with her Olympics designed uniforms composed of futuristic, durable materials to the lingerie market. All good.
The new ‘Stella’ range introduces a nearly nude wearing experience in 5 key bra shapes: Moulded Underwire, Balconette, Plunge, Strapless and a new bra silhouette ‘Supernatural’, a completely wireless bra, the first in the market, which has been technologically developed to be almost invisible while providing great cleavage and an almost naked fit. The under-bust and wings are all one piece for a seam-free look, reflecting a no underwire philosophy. All designs can all be worn multiway and have bonded super thin straps, adorned with the signature 3 gold rings engraved with the Stella McCartney logo.
There are three different stories that use recycled metal hardware and organic cotton gussets in-keeping with Stella’s eco-friendly brand philosophy.
Stella Smooth is a combination of ultra thin matt and satin finish microfibre which looks completely invisible under clothing. Feminine lace trim details are added to the plunge bra, bikini and thong. Available in a blue python print, latte and black.
Stella Lace is a naturally feminine floral lace with a sophisticated lace trim and is bonded to ensure the thinnest fit. All shapes are adorned with the three ring signature detail on the straps which can be changed to racer back. Available in black, blush pink and a dark emerald base layered with black lace.
Stella Mesh is a contemporary dark-ink star shaped mesh, bonded to a cobalt blue base adding a fun element, whilst ensuring a perfect seamless fit. The range is complete with balconette bra, bikini and thong. Also available in black and blush pink, with the addition of the supernatural bra.
The price range for the collection is £40 to £45 for a soft cup bra/ underwire bra, and £19 to £22 for briefs. This season, larger cup sizes have been introduced ranging from A to DD cup with a 30-38 inch back.
The collection is available from August 2012 in Stella McCartney boutiques and online at stellamccartney.com as well as select department and specialty stores including Harvey Nichols, Harrods, Net-a-Porter and Matches.
There’s no excuse not to indulge. Everyday just got glam.