Bailey’s vision of a very sexy British Burberry Prorsum for S/S’13

by Katie on September 24, 2012

By any accounts, this was an exceptional show, which is only to be expected from Chief Creative Officer, Christopher Bailey, yet still it surprised.
It wowed from the beginning in it’s staging (the murky, foggy parapets of ye olde London), the always exceptional, especially erected venue in Kensington Gardens, the throng of celebrities in attendance and, the fact that Burberry had just launched their future proofed, fully digital flagship Regent Street store that is without doubt the way of the future and a world leader. The man knows how to bowl over an audience. And that audience is global.
From the off, this show was a ramped up, fully sexy, ultra glamorous Burberry. Sex? At Burberry? Well, yes, I reeled a little but swooned from the first outfit, a full length white cape worn over a pale pink, ruched satin swimsuit with sexy tousled hair tucked into the cape. Yes, this was a collection I could see me in – from the ’40s themed, tight, kick pleat wiggle skirts and dresses to the two-one merged bright macs, the sexy metallic shoes to the ruching, corsetry and peplums. Bailey took Lauren Bacall sultry glamour and re-worked it with a very British ‘Quality Street’ coloured edge. This was new and directional.
The cape theme continued – short ones, midi ones, voluptuous Balenciaga type, wrap ones with large external pockets as a feature and proper divine satinised versions strolled out. The volume sleeve was a focus – reworking and extending the line of interest, Bailey added this clever design feature and instantly upped the swoonability of the label. 
Swimsuits too were the focus – Burberry are taking this market for Spring/Summer and working it. Ahh, and then there was the mac. Oh, how Burberry own this baby. Metallic versions, mini-crop versions, two tone clashing colours (that looked perfect – especially the fuchsia and scarlet red) and the to-die-for-I-musthave feathered, lace like version that will be featured in every magazine editorial come February. 
Bailey’s latest Burberry Prorsum vision has moved beyond the expected to the realm of fantasy wearability and more importantly, ‘what’s next?’. This is a designer in full flow who has even the most jaded, hooked. He deserves his every accolade.

Catwalk imagery used by kind permission of

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