Edun’s S/S’13 combines Military Toughness & Femininity

by Katie on September 9, 2012

Out on the London streets, I’ve been noticing a trend – for militaristic, army jackets, distressed and sometimes pristine or embellished as they last appeared in the mid ’90s, so much so that I’ve re-searched the rails and found my treasured Junior Gaultier MA1 jacket with its distinctive Gaultier joker interior logo. It may even get an airing come this London Fashion Week.
It seems that S/S’13 has this trend at it’s bosom with LVMH financed Edun (designed by Sharon Wauchnob and founded by Ali Hewson and Bono in 2005) exploring two different worlds of the typical Edun girl: intimate and extroverted and utilitarian street-wise.
Urban prints were patch worked with hand-drawn, etched florals while jacquard dresses were paired with utilitarian outerwear working feminine tough chic. Cargo pants were re-worked in sheer prints with subtly embellished muted pailletes as trims on pockets. Crochet patterns were inspired by urban grids and then layered over lingerie styled bralettes and fatigue broderie anglaise shorts. Keeping Africa a close source (as always) Edun used the ancient Mali technique of mud dye on cotton and silk combined with denim in outerwear.
This may be eco-conscious clothing, but it is global brand eco-conscious clothing that appeals to a young, savvy, New York style urban fox who walks the (not-so) mean streets.
Related Posts Plugin for WordPress, Blogger...

Leave a Comment

Previous post:

Next post: