Josh Wood Atelier launch party at Liberty London

by Katie on October 31, 2012

Last night’s Josh Wood Atelier party at Liberty London will forever make me re-evaluate the store. Looking skywards to the beautiful art nouveau wood panelling, I shall always see a crowd of blonde-wigged drag queens (dyed especially by Wood and his team using Wella’s Illumina) throwing red glitter bombs and lip syncing. Such is London in bad weather on a Tuesday in late October.
This was the crescendo of an evening in the dark on Liberty’s first floor where the DJs played non stop fabulous tunes, guests stumbled and bumped into famous faces aplenty (well it was dark…did I mention?), Moet & Chandon flowed and there were so many top session stylists in attendance it was hard not to notice my bad hair day.
Fortunately, good hair days are ahead as the globally acclaimed hair colourist Josh Wood salon will provide a haven for the tasteful fashion crew who frequent the store. Josh is heading up a dream team of colour, cut and styling talent from across the world in a new concept where the salon and session world collide. This principle allows the creative team to work across editorial shows, and also have a home to see clients and give them session finished hair with no creative boundaries.
To celebrate this launch, guests including Kristen McMenamy, Laura Bailey, Sunday Girl, Sam Taylor-Wood, Henry Holland, Grace Woodward and little ol’ moi partied as fashion DJs James Long, Maarten van der Host and Cozette McCreery filled the dance floor.
The internationally acclaimed, contemporary theatrical performance group, Theo Adams Company devised a special drag performance (‘Ain’t No Mountain High Enough’) exclusively for the launch of salon. The performance was a livewire explosion of relentless optimistic passion and a shower of red glitter created a euphoric, emotional, X Factor like spectacle for guests.
The new Josh Wood salon, Atelier Liberty, on the 3rd floor of the store offers a menu of services starting from £30. 

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