Super Trash launch their first London store in South Molton St.

by Katie on November 23, 2012

After a hideous day traipsing around town in the gale force wind and driving rain attending various press days (yes, I am a hardy soul who thinks the kind PRs deserve you turning up if you’ve said you would), on Wednesday evening I headed towards the store launch party of hip new brand to hit the capital, Supertrash.
The Dutch brand is edgy and cool enough in the Zadig & Voltaire vein while also being multo feminine in the Day Birger ethos. There were pieces aplenty that I’d love to own. Olcay Gulsen, the owner and creative director of the brand swished about looking the venue steeped in gold and radiating a kind of fash glam WAG stardom.
The Supetrash party was in full swing when I arrived. I’d already missed Millie & Rosie from ‘Made in Chelsea’ who’d moved onto somewhere else but did catch up with the lovely Sunday Girl aka Jade Williams who was DJ’ing up a storm with Zara Martin and also chatted with Mollie and Vanessa from The Saturdays who were charming. The party attracted a cool mix of fashion industry insiders, opinion formers who mingled happily with the celebrities.
Stoli pomegranate martinis were created for the evening and were served alongside Bella Rose beer. Olcay Gulsen commented ‘I’m super excited to open up stores around the world and see the brand grow into an international household name.’ 

The South Molton street store launch is part of a twelve-month strategy to expand in the UK with more stores set to open in the very near future.  

The evening ended with an after party at London uber cool night spot “The Box”
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{ 2 comments… read them below or add one }

Ondo Lady November 24, 2012 at 3:37 pm

I was supposed to go to this but missed it due to a diary clash. Your post really takes me there. I have never heard of Super Trash and had no idea it was such a huge brand. I will keep my eye on it.

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Eva November 29, 2012 at 2:40 pm

Supertrash is really big here in the Netherlands, for obvious reasons. I really like it. In previous collections the quality was all over the place with some pieces looking and feeling really cheap and others very high but lately it is all coming together. Congrats on also being able to purchase it in the UK 😉

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