Alice Temperley launches Flagship Store with typically Red Carpet Charisma

by Katie on December 7, 2012

Well named Conduit street in London’s West End became a conduit for Alice Temperley’s distinct brand of west London Boho Red Carpet charisma as she officially opened her Grade II listed townhouse, packed to the brim with throngs of the glamorous and the very well-heeled.
Influential, grown-up fashion women who know a drop-dead dress when they see one celebrated the launch, most sashaying in a variety of Temperley’s designs from current or previous seasons (myself included). Charlotte Dellal, Caroline Issa, Liberty Ross, Natalie Massenet, Laura Bailey, Jacquetta Wheeler and Jade Parfitt, amongst, others held court to photographers and gave good face.
Bravely, Alice had opted to keep her A/W’12 Temperley London collection on the rails for the launch while upstairs, the bridal collection took pride of place, temptingly mocking those of us ‘sans partner’. My friend and I quickened our pace in that dept. “Moving right through this area,” we both murmured, with raised eyebrows. Inches thick pile carpets sank skyscraper heels and muffled the sounds of fashion’s chattering classes as they milled in small groupings. Ahh, that’s what helps make this so elegant and well-bred. The dimmed sound of moneyed chic.
Then, The Noisettes took to the stage and much gentle shimmying and bopping took place. Despite calls to ‘join in’ in certain parts of the set, a beautifully clad in shimmering white Temperley, Shingai Shoniwa’s pleas went unheard. This glam fashion audience were in no mood for Glasto style singalongs, if you please.
Leaving earlier than norm, we clutched our Temperley goodie bags and headed back out into London’s ice cold freezing drizzle with no umbrellas. The short sharp shock of reality.



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