New Temperley store/HQ opens in London’s Bruton St

by Katie on December 1, 2012

White rabbits, white rabbits, white rabbits! It’s the 1st December and we’ve awoken to a very  frosty festive London town. We now have just over three weeks to ‘get it together’ in terms of gifts, outfits and holiday preparation.

If you just happen to be in London’s West End today, in and around the haloed stores of New Bond Street, take in one of our home grown designer’s latest ventures. Alice Temperely, who’s Boho Notting Hill luxe-girl-look which has been taken thoroughly to Hollywood proportions in recent seasons’ collections, is opening her first West End store in Bruton St.
The doors open at 10am with an open event to celebrate the launch of this 2,500 sq ft newly revamped Georgian building which will be home to all three Temperley collections: Temperley London, the ALICE by Temperley contemporary line and Temperley Bridal. There’s also to be a ‘By Appointment’ private shopping salon accessed via a private entrance elevator for the celebs and royalty who are already converts and who will no doubt frequent the store.
Alice has directed the interiors of this Grade II listed building emphasising the important features such as the hand painted wooden ceiling on the first floor. Decadent details include the shop front ‘Temperley London’ logo etched in gold through black glass inspired by French pharmacy frontages from the 1920’s, unique art deco clothing rails inspired by vintage bird cages and bespoke furniture in rich plum fabrics throughout the store forming ‘conversation areas’, all in a Regency Era’esque colour scheme.

There’s also antiques galore to add to the Temperley effect as Alice has sourced furnishings, vintage chandeliers, antique gold mirrors and a noteable 6ft 1970s bronze tree lamp and taxidermy butterfly domes.

Artworks will be on sale. Including the butterfly domes there’s Frederick Wimsett hand painted chinoiserie screens (very Harvey Nichols current Christmas windows), custom made animal dolls in Temperley fabrics and one-off patriotic china mirrors by Candace Bahouth
Says, Temperley, “This store is the first proper opportunity I have had to showcase the World of Temperley and it has been a joy to realise it at Bruton Street. I wanted to create an effortless and timeless environment with a touch of decadence to compliment my collections. The store is truly British, with a sumptuous French Salon feel that I hope is inspirational but accessible.” 

Catwalk pics from Temperley London’s A/W’12 collection.

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