Belstaff’s making their voice heard and not too unduly. The brand originally known for biker jackets since the 1920s has completely re-vamped since it’s takeover by luxury goods conglomerate Labelux and has evolved into quite the luxury fashion label.
Working on the premise that total transformation, a tight creative reign and major expansion can’t be bad for brands like Burberry, Belstaff have even employed the services of a similarly titled ‘chief creative officer’.
This season, the CCO, Martin Cooper, leads Belstaff down a smooth luxe route, emphasising the romanticism of travel when travel was all about the luxury and less about the skulking around airports in bad loungewear. No such fear at Belstaff.
Butter soft smooth leather separates in muted rich colourways with the perfect leather handbags and travel bags as accessories, makes this label stand out in a very chic, modern, Euro manner that carries well in the confines of uptown New York. Which is just as well, as with a prominent store in Madison Avenue, this label seeks high visibility.
Photographed by Craig McDean, Belstaff’s first S/S’13 campaign was photographed in Barbados. Keeping it aspirational to the nth.