Giorgio Armani’s S/S’13 Advertising Campaign
This is a somewhat pared-back S/S’13 campaign from Master of Simplicity, Mr Armani.
Keeping the fashion ‘thang’ going on, photographers du jour Mert Alas & Marcus Piggot have retained Armani’s naturalistic approach, focusing on the simple lines of the clothing and lighting these with ultra bright light and soft shadows.
Minimalism and well cut tailoring in sumptuous fabrics has always been Armani’s trademark whether for men or women, so why play with a tried and tested formula?
The two models portrayed in the forefront, Roc Barbot and Saskia De Brauw, epitomise Giorgio Armani’s philosophy and brand – grown up clothes for confident sophisticates.
The campaign is launched worldwide in fashion and lifestyle magazines in January 2013.