Living up to their reputation for quirky modern Britishness, Jo Malone kick starts Spring’13 with the launch Earl Grey & Cucumber cologne.
If you like your fragrances fresh and zippy with a cool air of English sophistication, then this is the choice de jour. There’s something very ‘correct’ about this scent. Like a latter day Mary Poppins with her impeccable manners swooping down on Burberry’s rooftop vision of London or a Norland nanny in L.K Bennett pumps, this cologne is a swift kick of Englishness like afternoon tea at The Lanesborough.
As E4’s ‘Made in Chelsea’ continues to devalue the appeal of SW3, this cologne is nothing short a walk through mews lanes into the leafy, communal gardens of Knightsbridge and SW1. Earl Grey & Cucumber cologne, like its counterparts, smacks of civility and restraint. There’s a clean whiff of sharp bergamot paired with watery green sliced cucumber and a soft sweet hint of vanilla, beeswax and musk to act as an anchor and to stop these excitable, sharp, youthful fresh notes from flying off the handle, like recalcitrant young charges.
Earl Grey & Cucumber is a welcome addition to the range and will appeal to the those loving the iconic Lime, Basil & Mandarin. Renowned for advocating fragrance layering, the team at Jo Malone suggests wearing atop Grapefruit to further lift & brighten or Nutmeg & Ginger, for a warm spicy vibrancy.
Jo Malone Earl Grey & Cucumber is available from Jo Malone stores or from the website priced £38 for 30ml or £76 for 100ml.