Roberto Cavalli launches Just Cavalli fragrance

by Katie on January 31, 2013

Just like his in-your-face attitude to fashion, Roberto Cavalli in all his Italianite swagger likes to make a splash when it comes to fragrance. Following his humongous fragrance launch of his house name last year with Euro glossy socialite Elisa Sednaoui as the face, Signor Cavalli has equally upped the ante with his new, more youthful launch of Just Cavalli with Brit It Girl, Georgia May Jagger at the helm.

Just as the diffusion line takes the essence of Cavalli and makes it more street (if those streets are Milan, Taormina, Rome or Naples), Just Cavalli sees Georgia May romp with a hottie in a catch-me-if-you-can scenario to relay the sexiness, playfulness and confidence of the fragrance. And, video directed by Jonas Akerlund who has shot for Madonna, The Rolling Stones and U2, the feel is high energy music video meets fashion shoot. With Mario Sorrenti shooting the print ads, this fragrance is set to make waves.

Just Cavalli is a surprise in that it’s immediate warmth, femininity and sensuality makes for a stronger offer than the original ‘big sister’ mainline fragrance. The ‘love at first bite’ marketing ploy is clever and calculated with the rock-star chic tattoo symbol stamp of approval. It’s all going in the right direction.

The juice itself is a kick with velvet cowboy boots. (Now there’s an idea Signor Cavalli). The sweet voice of neroli is overpoweringly playful and emboldened with heart notes of Tahitian Tiare flower. But it isn’t all fly-off-the-handle femininity. There’s a grounding base of deep pallisander wood accord that’s addictive. This minx moves in mysterious ways.

More to the point, this fragrance makes me smile. It’s upbeat, vibrant, sensual and teaming with attitude. On brand and on point, I think Roberto has a winner with this release.

Just Cavalli is available nationwide from 30th January 2013 priced at £30 (30ml), £40 (50ml), and £52 (75ml). Body lotion is priced £22 (150ml) and shower gel £20 (150ml).

Related Posts Plugin for WordPress, Blogger...

Leave a Comment

Previous post:

Next post: