Penhaligons re-vamp their Regent St store in splendiferous style.

by Katie on February 1, 2013

Last night was a catch up with old friends in every instance. Penhaligons, a stalwart of British perfumery, were launching their newly re-vamped Regent St store and boy, have they got it right, merging their obvious heritage with 21st Century styling and retail experience. Meeting up with friends, we re-aquainted ourselves with old Penhaligons loves like Cornubia, Esprit du Roi, Eau Sans Pareil and Malabah while drinking Hendricks gin from china tea cups.
Briefed to encapsulate British wit, eccentricity and heritage, the newly plush store is a padded purple haven of Beaux Arts splendiferousness but all terribly modern and chi-chi  and not labouring the past to extremes, which is a good thing indeed. Penhaligons bottles inspire the huge light fittings while the traditional Penhaligons bow is worked into the walls, subtly. Wood panelling and cornicing is enhanced with the novel Penhaligons wallpaper featuring  Penhaligons classic scent labels.
Designed by  Christopher Jenner, London, the  new design mixes classic Edwardian splendour with thoroughly modern design details including  the purple padded walls reminiscent of chesterfield sofas and ceiling roses inspired by Westminster Abbey.

Eschewing the one-design-fits-all approach; the design embraces the eccentricity of the Edwardian era with  unique fittings such as  glossy Brighton  Pavilion onion dome chandeliers, extensive marquetry panelling and handcrafted furniture reflecting the brand’s iconic bottle shape. 

Says Sarah Rotherham, Penhaligons’ CEO, “Our Regent Street boutique was a blank canvas and a flagship location that has allowed us to be bolder in our interpretation of the brand.  The street has some fantastic retail concepts; therefore we needed something that would make us standout.”

Check out the new Penhaligons store re-fit at 125 Regent St, London W1B 4HT



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