Diesel & Edun ‘Chop Bar’ dinner with Grazia mag celebrating ‘Studio Africa’

by Katie on March 24, 2013

Thursday night saw a group of specially invited bloggers, including “Made in Chelsea’s” Rosie Fortescue, meet for dinner at Diesel’s specially erected ‘Chop Bar’ (a Ghanian restuarant) situated upstairs at Diesel’s massive pop-up store ‘Diesel Village’ in London’s Regent Street. 
Inspired by the notion of community, this 5,000 sq ft, two-floor store incorporates a series of diverse destinations that highlight some of the most premium apparel and accessories from Diesel’s men & women’s SS’13 collections, including fragrance & footwear, motorbikes & menswear.
The mood was relaxed and fun as the group mixed and socialised with new friends made over the copious amount of rum & ginger beer cocktails being swigged. The Diesel hosts were superb in making everyone feel welcome and at ease as chatter and fashion gossip was traded over tray after tray of entrees and mains.
The evening had a serious point, too. The idea behind Diesel+Edun’s link re Studio Africa is to emphasise to the fashion industry the potential for sustainable trade and creative opportunity in Africa. To highlight this, a co-branded collection ‘Diesel+EDUN’ launched this Spring consisting of a 25 piece denim collection, entirely sourced and manufactured in Africa with exquisite CCI cotton from Uganda – currently being cultivated by eight thousand farmers.

The notion of ‘Studio Africa’ evolved from a group of African talent designers, poets, photographers and artists who have come together to be involved within the collaboration – the faces of the campaign.

The Diesel/Grazia mag invited guests experienced ‘Studio Africa’ in full as home-spun African food was served to the African music played by DH Good Doggy before Parisian singer, Jessica Fitoussi, torch-sang us to the end of the evening.
Diesel showed us very simply how to connect cultures and peoples from different backgrounds in a relaxed, open setting that relayed the ethos of Diesel+Edun. As Diesel show, actions often speak louder than words.

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LAKWENA April 5, 2013 at 2:07 pm

Thanks for the photos! I wasn’t able to make it on the night, but designed and painted the signs you can see hung up around – CHOP BAR with the picture of the lady making pounded yam, and the signs reading ENJOY FUFU WITH GOAT, and WE MAKE MEAL BEST. They really worked in the space so thanks so much for snapping, and glad you enjoyed the night!



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