It’s a must see for anyone interested in the house of Dior or in fashion in general. I’m speaking about the Diorifcation of Harrods that currently happening until 14th April 2013.
Windows featuring Raf Simons gowns, multitudes of fragrance and a delightful toytown London scene with London buses and taxis with Dior shoes and bags strapped to the roofs are charming. Go in via door 9 to see a pocketful of Dior and then head upwards to the 4th floor for a breathtaking nosey into Dior ateliers and history via Harrods.
Videos featuring vintage black/white footage of Dior and his devotees play while a voiceover talks through the history and takes you forward to a white row of famous Dior toile looks from the global changing New Look to present day Raf toiles.
Turn the pages of the giant digital book to step into Dior history in a thoroughly 21st Century social media manner. See the original dresses worn by Dior face, Charlize Theron, in the J’Adore advertisement while it plays in the background before heading to another historical section that shows the treasured relationship between Dior and the late Princess Margaret.
See the carefully positioned Duchess of Windsor’s red Dior shoes in a glass case and then stroll by a host of Dior gowns worn by past and present Dior devotees and stars including Diana, Princess of Wales, Elizabeth Taylor, Audrey Hepburn, Natalie Portman, Emma Watson and Jennifer Lawrence. Old meets new Hollywood.
Further into the exhibition you can take the Miss Dior sensory experience in a grey London telephone booth while sauntering past the thousand flower dress created by Dior’s current Creative Director, Raf Simons. Then head past a history and future of the ‘Lady Dior’ bag, so-called as it was (the then) Lady Diana Spencer’s favourite handbag.
The retrospective also features a group scene of mini Dior outfits from the 40’s to present day, replicated in detail as well as interactive digital and aural displays.
Finish on a Dior daydream by visiting the Dior cafe (especially set up for the event) and visiting the Beauty Hall to spritz the new Dior Privee Collection ‘Gris Montaigne’, a modern chypre by Dior Perfume-Creator Francoise Demachy. I did. Highly recommended.