The rest of the collection is equally as surprising in that it made me think thrice about the label. Of course there were the famous column dresses and the Swarovski beading in parts, but there were on trend coloured fur trims, kaftan style tops and dresses, sumptuous capes and the smartest, well-cut, neat trousers. Amanda is baiting the hook for a new, very hip, very London type of girl who’s Made-in-Chelsea with a hint of Shoreditch. But just the merest hint. She might have played once or twice at Shoreditch House. More Mischa Barton than Rita Ora.
The A/W’13 collection remains grounded in Amanda’s notion of ‘Clean Glam’…her brand’s interpretation of a chic, modern woman and how she styles herself for both work and play.
Separates become hero pieces both for day and evening; pieces that will instantly update an existing wardrobe such as a cinnamon crombie or trouser in weighty stretch wool. The winter statement is made with a ¾ sleeve coat in luxurious petrol blue sheared fur or in a Pearl Lamb and Kalgan combination. Similarly, evening separates are worn dressed down with cashmere and lofty jersey, which pays reference to the roots of the brand; a delicate tulle maxi skirt is teamed with an off the shoulder cashmere top. The wool jersey maxi dress defies occasion; Amanda says wear with biker boots for the day and dress up with fur for glamorous relaxed evenings supping cocktails.
The colour palette consists of Black, Ecru, Mineral, Charcoal and Grey marl, combined with Cinnamon, Berry and Spice to add warm accents whilst Baltic and Petrol add Russian aloof coolness.