Chanel adds new shades to Rogue Coco & Rouge Coco Shine – Collection Avant-Premiere de Chanel

by Katie on April 21, 2013

The brand of the famous interlocking Cs recently announced that beautiful Diane Kruger, model turned actress, would be the face of Chanel’s new beauty advertising campaign. Previously, Ms Kruger was the late ’90s face of Allure fragrance, so it’s good to see consistency with a personality as she grows ever more beautiful with age.

With that, there is no doubt focus on lips. Chanel’s iconic black lacquer cases with their gold middle and famous Chanel brand stamp in white on the tip have become as synonymous with style as the double C’s appearing on a 2.25 or 2.55. The contents are imbued with magic as the packaging relays one of the most coveted status symbols for women. The fact that the coveted 2.25 has always contained a special pocket for the ultimate of lipsticks is notable – one status symbol encasing another.

One of Chanel’s first lipstick launches of the year, Collection Avant-Premiere de Chanel, was released on 5th April. The lip wear (both in Rouge Coco and Coco Shine textures)  consists of light matte and lightweight sheer formulations with glossy finishes but in shades that welcome the new season’s vibrant style – and with enough emollients to keep lips smooth and plump. Note that there are two more lip wear collections (Collection Lèvres Scintillantes and Collection Rouge Allure) due out later in the year – so there’s more to collect.

The Collection Avant-Premiere de Chanel (named in homage to movie icons) also features four new nail colours, one of which  (Starlet) is limited editions while the other three become new menbers of the Chanel nail polish team. The new Le Vernis shades are Provocation (rich aubergine), Cinema (slightly shot-gold tomatoe red), Paparazzi (bronze plum-brown) and Starlet (peachy pink with shot through golden pearl).

Here’s the deal and the differences. The Chanel Rouge Coco selection is a richer, creamier texture with up to eight hours of hydration. The feel is smooth and matte though thoroughly hydrated not dry. These, however, are not as dense in pigment as Chanel Rouge Allure choices.

The new Rouge Coco colours come in Le Baiser which is a feminine Spring-like reddy pink with golden shimmer and Amant (my favourite) a voluptuous light reddy orange. Other shades include Ce Soir (a gorgeous plum mocha just right for daywear) Sentiment (a natural beige with a peachy edge), Liaison (a light peach) and Grâce (rose with copper tones).

The new colours in Rouge Coco Shine are semi-transparent slicks of colour with a highshine texture (30% more pigmentation than previous) and lightweight finish for a hint or two of colour but still lipstick, not gloss. These new hydrating sheer lipshines are available in eight new shades to add to Chanel’s current stable of eighteen existing shades in this range. New shades include Ingenue (the palest golden natural beige), Interlude (a pale coral peach), Saga (pure pink), Suspense (a brilliant pearl fuchsia), Fiction (a warm golden plum), Synopsis (a pale watery brown), Scenario (a rich brown) and Dialogue (an intense red).

Le Rouge de Chanel Collection Avant-Premiere de Chanel is now available at Chanel outlets in Harrods, Selfridges, Harvey Nichols and Debenhams. Prices are £18 (le Vernis), £24 (Rouge Coco Shine) and £24 (Rouge Coco)

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Kate Battrick April 21, 2013 at 2:50 pm

Seems like Starlet is the same colour as the old Paparazzi which I still have. Must get it.


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