Debenhams signs E Tautz’s Patrick Grant
BBC2’s The Great British Sewing Bee will no doubt make a star of him. One only hopes that it’s not in the Jeff Banks, Wayne Hemmingway or Gok Wan mould as Mr Grant’s a heavyweight with enough natural style, suss and charisma to be a real voice of fashion and not just a wheeled-in talking head.
Austerity TV seems where it’s at these days as we slip ever closer to our Triple Dip Recession. And, not to be outdone, the high street chains with their existing ‘democratisation of fashion’ sub labels are milking recognisable designer names where they can. They help sell to a public who, it appears, are growing increasingly suspect of anything without a recognisable, rubber-stamped-by-the-media label. There was once a day when own brand names such as Debenhams, Marks & Spencer and House of Fraser held respect and sway but that appears to be no longer. They have each contributed to their own demise by relying for years on the kudos of weightier names as the public demands dotted-line designerism. But that’s a whole other column.
Earlier this week, Debenhams announced Savile Row stalwart, Patrick Grant, will be joining the likes of Jasper Conran and Henry Holland to become its latest ‘Designer at Debenhams’ collaboration.
Launching in Autumn/Winter 2013, Hammond & Co. by Patrick Grant has been designed to appeal to men who want classic yet contemporary style that makes a statement. “The Hammond & Co. by Patrick Grant range will consist of beautifully cut suits, which sit alongside formal and casualwear. It’s the essence of Savile Row tailoring at High Street prices,” says Paul Baldwin, Debenhams’ Menswear trading director.
Says Grant, “The Savile Row bespoke suit is the epitome of men’s tailoring. With Hammond & Co we have worked hard to ensure the synonymous cut, subtle flair and the perfect proportion is present through every piece.”
The new range by Patrick Grant maintains these key vales and reintroduces the brand back to the High Street all be it with a modern twist. The collection comprises original Hammond & Co. detailing along with unique twists such as Patrick’s family ‘Grant’ tartan. The range comprises 70 options across clothing and accessories and is a key factor in Debenhams’ aim to move up to the number two spot for market share in high street menswear.
The full range is priced from £14 to £299 and will be available in 50 stores throughout the UK and online at Debenhams.com from September 2013.