Amanda Seyfried replaces Liv Tyler as face of Givenchy’s "Very Irresistable"

by Katie on May 2, 2013

Lovely Liv Tyler has been replaced as the face of Parfums Givenchy’s ‘Very Irresistable’ by actress, Amanda Seyfried.

She may irritate as many as she delights with her singing in movies such as Mama Mia and Les Miserables, but she’s clearly a popular choice. And, if truth be told, fits the brand’s fragrance and image very well. Ten years was a long time to front a campaign for Liv.

Amanda will be splashed across print media and TV campaigns from Autumn ’13 and will, of course, be styled by the genius designer, Riccardo Tisci, Creative Director at Givenchy.
Parfums Givenchy Global President Thierry Maman said: “Amanda is a very talented actress with a sparkling beauty and an effortless sense of elegance. We very much look forward to working with her on a new exciting communication campaign.” 

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