Eton of Sweden launch flagship store in South Molton Street

by Katie on May 3, 2013

It was the perfect night for it. One of the first really hot days of Spring as guests poured into the new flagship Eton of Sweden shirts store in London’s South Molton Street.

The new store takes its place alongside names such Browns, Zadig & Voltiare, Supertrash, Maje and Kurt Geiger and adds to the menswear kudos of the street. 

The Eton of Sweden store is an elegant converted Georgian townhouse packed with colour – a gentlemen’s haven. 

Guests enjoyed Moet & Chandon Imperial champagne and canapes as DJ, Jack Guinness, played a set. Amongst the guests, names such as Otis and Tara Ferry, up and coming actor Finn Jones, Thomas Turgoose and TV presenter, Will Best. The coup d’etat was the arrival of  the very dapper ’80s pop star, Gary Kemp.

Also present were Eton President – and grandson of the founders – Hans Davidson along with Eton Creative Manager Sebastian Dollinger and Senior Advisor, Jan Borghardt.

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{ 1 comment… read it below or add one }

Anonymous May 22, 2013 at 9:19 pm

cracking shirts. pleased they come to london. just received my 3rd made to measure eton shirt from indumenti.se . Well chuffed.

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